Are you tired of struggling when it comes to writing a sales page?

What if I told you that writing a sales page didn't have to drive you crazy?

It’s true. And I invite you to attend the Corporate Renegade Sales Page Boot Camp, led by me, Matthew Goldfarb, starting Tuesday August 3, 2010.

I’ll teach you an easy-to-use, step-by-step method to create sales pages that sell. It’s the same method I use when working with my high-profile clients.

I’ll help you:

Dear Sales Page Cadet:

You’re not the only one.


Sales Pages. Talk about a love/hate relationship. We love them because they’re an invaluable resource to help promote our businesses, products, and services. We hate them because as important as they are, they can be frustrating to write, especially if you don’t fancy yourself writer or have a tough time finding the right words to express yourself.

Here’s a truth: No one looks forward to sitting down and writing a sales page (If you listed the top 10 things you wanted to do today, I’m guessing it would fall somewhere below pulling out your fingernails and giving your great aunt Bertha a sponge bath.). Many of us wish we could just outsource and hire a pro to do it for us. And if you’ve got $5,000 to bring in a professional copywriter to get the task done for you that’s great, but for everyone else, there’s got to be another way.

Set yourself Write. Some people out there know they have the capacity to write a sales page. Other people get ‘writer’s block” at the thought of having to put any written words to paper.

Here’s what I believe. I think that most people get anxious at the idea of writing a sales page not because it’s hard, but because they’ve never properly learned how to do it themselves. And I feel that once you learn the mechanics behind how a sales page works, (and if you get a step-by-step formula to walk you through the steps), the mystery disappears.

Matthew GoldfarbEnter the Corporate Renegade

Nine months ago I was hired to write my first sales page. I had never written one before. I was definitely freaked out at the prospect of tackling the project but needed to learn to grow my business. So I did my research, reading over 75 sales pages from all different types of marketers. And what do you know? I discovered a central theme and structure to all of them, and thus, a formula was born.

It’s a formula that came to be the very foundation for how I write EVERY sales page that I do.

With a basic understanding of structure of a sales page, writing became MUCH less scary.

In fact, just by following the formula I set up, I was able to confidently complete my first sales page section at a time. Before I knew it, I had a finished product. (And a pretty good one too!)

Lea Houston“When I first spoke with Matthew I was anxious about writing my sales page for the women’s replenishment retreat I was putting together. Although I love to write, I felt uncertain about how to speak from my deep heart while writing copy that encouraged people to buy. I really wanted my message to come across in my voice and not to be too salesy.

The way Matthew approached my sales page not only produced me a great product but really helped me get clear on what I wanted in the retreat and my overall mission for my business. When he sent me an extensive (and interesting!) questionnaire through to the final sales page for my women’s retreat, he helped me clarify my intention and develop my message. His sincere desire to help me help my people came across in every interaction and shows in the final product. When I got my final sales page back from Matthew, I thought, “Wow! This sounds great! I want to sign up!”

Lea Houston, M.A. www.ReplenishYourSoul.com

Imagine.

Imagine waking up EXCITED to the prospect of writing a sales page (I know, it sounds crazy, but just go with it).

Imagine being excited because you were going to be taught the secrets that have been proven to help his clients make tens (and even in some cases hundreds) of thousands of dollars?

Imagine the relief at knowing the best copywriter to hire to do your sales pages was YOU?

Imagine no more.

Introducing:

Sales Page Boot Camp

A 6-week class starting August 2, 2010, designed to take the fear out of writing a sales page by showing you how to write one yourself. I’ll personally walk you through all the steps, plus teach you how to avoid the most common mistakes that bad sales page writers make.

Here’s the catch-22: There’s only way you can REALLY learn how to write a sales page. And that’s by writing a sales page.

But here’s good news: You don’t have to do it alone. You’ve got an ace up your sleeve. A renegade in your corner.

Me. Matthew Goldfarb.

I’ve been a professional copywriter for over ten years. I broke into the industry writing television commercials for Mr. T, and have worked in every realm of advertising and copy communications. I’ve created award winning television and print ads, crafted e-mail and web banner campaigns, written websites, brochures, direct marketing pieces, and helped launch new brands. I’ve worked for companies of every size, from large corporations to businesses of one.

I pride myself on my ability to understand what my client’s needs are, to understand their marketing goals, to connect to their "pain points," the challenges and difficulties they experience in their business, and then translate it into language and copy that helps promote their story. In the end it is my job to help take the burden of communication off their plate, and free them up to focus on other things ⎯ like finding new clients and making more money!

Suzanne Evans"It's a real pain in the a** to try to put your gifts, talents, and passions into sales copy that makes people want to buy, but feels real, honest, and positive. I have had the opportunity to work with many copywriters on many projects and frankly they took too much time, didn't capture my voice, and used the same old sales lingo.

When Matthew took on my project he was fast, caring, committed, and smart, but more importantly...he captured what I wanted to share with the world and the way I wanted to share it. I got my sales page and cried. I cried because I felt he had been able to take the rolling messages in my mind and turn them into sales copy art. I also cried because I knew this would touch so many people and help them. Want to talk results? I think it’s safe to say that Matt’s sales page helped to generate over $850,000 in business.”

Suzanne Evans, MA ACC www.helpmorepeople.com

Pamela Bruner"As a business coach, I write pretty good copy myself. But I wasn't getting the conversions I wanted on one of my sales pages, and I wanted some professional help. I'm thrilled with what Matthew created for me - it's compelling, classy, and keeps 'my unique voice' - it's the difference between good and GREAT. Thanks, Matthew!"

Pamela Bruner www.MakeYourSuccessEasy.com

Carrie Green"I needed some help pumping life into a sales page that wasn't getting the results I wanted. It had too much info, and wasn't getting through the main pain points my clients needed to hear and bottom line…wasn’t turning shoppers to buyers. Matt approached the rewrite with passion...quickly making tweaks, and suggestions. My page now stands out and more accurately represents what I want to say.

The result? A more impactful sales page that is communicating the message I truly want to the clients I want to get."

Carrie Greene www.CarrieThru.com

Randi Destefano"I hired Matthew to write the sales page for my new interior design package, and am thrilled with the results! Beginning with our first contact, he has been professional and thorough. The “getting to know you” questionnaire and telephone interview were all he needed to understand the direction I’m going with my product. I’m so impressed that he even wrote the sales page in the same tone that I would have used. I highly recommend using him for any of your projects.

Randi Destefano ASID www.authenticlivinginteriors.com

If you’re paying attention you’ll notice these testimonials aren’t for my boot camp.

That’s because the boot camp is brand new. But what is not new are the principles I’ll be teaching you during this course. In fact, I’ll show you the same method I use when working with Clients to help get in touch with “their own voice” and help them get focused on the particulars of their programs! THIS IS WHY I CONSIDER THIS BOOT CAMP TO BE VALUABLE: I’VE CREATED THE TYPE OF PROGRAM THAT I WOULD HAVE WANTED WHEN I WAS FIRST LEARNING HOW TO WRITE SALES PAGES.

The Renegade Sales Page Boot Camp will:

I’m putting all my goodies into this program. Seriously.

Included in the 6-week Sales Page Boot Camp:

The Renegade Sales Page Bible

Renegade Community Site

When you sign up for the course you’ll be joining a community of other renegades looking to write kick-ass sales copy. This website will let you meet the other members of the boot camp, and test out your copy on each other. You can give and get feedback. After all, the people in the course will likely be your target audience!

Live Sales Page Makeover Call

2 participants will have their sales pages reviewed live (Sales pages must be submitted in advance to call and will be selected based on their teaching merits.)

Q&A Call


Mp3 recordings of every call

You'll also receive mp3 recordings of every call in case you miss anything or want to hear it again. A link will be provided shortly after each class.

Oh yeah, I’ve got some bonuses for you too. You’ll also receive these bonuses:

We all know it’s not just about the words, but the look and feel too. I’ll be bringing in a designing expert to take you through design considerations when creating your sales page.

“OK, Renegade, before you get ahead of yourself, tell me about price.”

Part of what I’ll be teaching you in this course is not only how to create a kick-ass sales page that will get people buying, but also to demonstrate value in an ethical, realistic way. (This means not saying that your program is worth $563,320.32 and then offering it for 3 payments of $17).

I pull no punches when I say that I get paid $5,000 for each sales page that I write. Do I enjoy making that much per page? You bet. But I also realize that it prevents me from helping more people. That’s why for the launch of my boot camp, I wanted to offer it a price everyone could afford. You can sign up for the Renegade Sales Page Boot Camp today at the early bird price of $797 (After July 27, the price goes up to $1297).

Come to think of it, let’s make this even easier for you. I know some of you are saying you don’t have $797 lying around and I get that. I get that it’s hard to commit to that much money up front. So I’m going to offer a 6-pay easy pay option of just $147. That’s 6 installments of $147 a month to get access to my Renegade Boot Camp.

What are the dates for the Renegade Sales Page Boot Camp?

The Boot camp kicks off Tuesday August 3, 2010 at 7pm ET. Each class will be approximately 75 minutes long. Renegade Boot Camp Dates:

Pay in full 6 easy payments

About the cost.

If you’re wondering whether or not it’s worth it to invest $797 to take this boot camp, I have to ask you to think about how you value of your own business. I’m dead serious. Yes, you could outsource your sales page (I’ll gladly take the gig for $5,000), or hire an inexperienced and unproven talent to do the work for you. Or you can invest the time to learn how to do it yourself. The truth is that no one else will ever match the passion you have for your own business than yourself. Understanding the mechanics behind how a sales page works is invaluable. Even if after taking the course you do decide to hire someone else to write sales pages for you, the knowledge you’ll gain will allow you to understand how you want your message to be structured and crafted.

“What about Return on Investment?”

I can’t guarantee you a return on investment. (And I won’t). What I can guarantee is that I will teach you all the secrets I’ve learned since beginning my own sales page writing adventure, and give you all the tools I have to help create a winning sales page that will help sell your product, service, or business and turn your clients into brand advocates and enthusiasts. Yes, you are making a financial investment. But imagine if this $797 investment were to net you $10,000, or even $100,000. If you’re selling a product for $500 and sell 2 of them thanks to what you’ve learned in this boot camp, then you’ve already made your investment back (with a nice little profit too) without breaking a sweat. After that, everything else you sell is pure profit. That’s money well spent in my book. “Is this the only time you’ll be offering the Boot Camp?” Probably not. But it is the only time I’ll be offering it at this price.

"I want a big ol' fat guarantee."


GuaranteeOK, here you go.

But seriously, here’s the deal. Ask any of my clients and they’ll tell you the same thing. “Copy is not a spectator sport.” So here’s my guarantee: If you show to every class... If you do every assignment... If you participate on the network and use the templates, and still don’t walk away with a complete sales page, I’ll personally coach you on your page and help you complete it. How’s that? Ready to sign up?

Pay in full 6 easy payments

If you've read this far, it means I've done my job.

And it also means that you recognize the importance of having a killer sales page that not only informs people about the benefits of your product or service, but also guarantees your sales page will inspire others to act.

Here’s a little secret: I wrote this sales page using the exact techniques I plan on using in my course. You can spend a lot of time analyzing how I did it, or you can just sign up and have me tell you. I’ve done all the hard work, and now I just want to give it to you.

I’m a fun dude. (At least that’s what I’m told). To prove it, here’s a picture of me and Mr. T:

Me and Mr. T.

Why am I sharing this with you? Because I didn’t create this course just to teach you, but also to show you a good time. Writing copy is a fun process. It might seem painful at the outset, but like anything else, once you learn the basics BEHIND it, it gets easier. All you have to do is start and show up, and the magic can begin.

Just Imagine:

You’ve just created a new program for your business and you know it’s time to put together a sales page to announce it to the world.

That’s renegade.

Stop stressing over sales pages.

Take matters into your own hands with the Renegade Boot Camp.

Sign up today and get:

Plus these bonuses:

All for $797 or 6-pay easy pay of $147 a month.

Pay in full 6 easy payments

Thanks so much, and I hope to see you out there,

Matthew

Questions? Email me at matthew@corporaterenegadecopy.com

Remember: It's OK to fit in, but better to stand out.